Anyone who tells stories is a storyteller. Yes, novelists, film directors, and anyone who’s done a TED Talk would qualify for that title. But it can also be a teacher going over a lesson with students or an engineer sharing a slide deck with a manager. Storytelling plays an important role across many jobs and organizations—in meetings, board rooms, and brainstorms. We’ve created this guide to storytelling to share our insights on why storytelling is important, common storytelling mistakes, and how to create an effective story.