Since the program’s inception in 2003, Ask, Listen, Learn: Kids and Alcohol Don’t Mix has reached more than 140 million parents, teachers, and kids. During this time, conversations between parents and kids have increased 69%, while underage drinking has decreased 51% (Monitoring the Future, 2015).
Recognizing this impact, as well as the constantly evolving landscape of education, Ask, Listen, Learn expanded its efforts into the digital sphere in a creative and engaging way.
Kids are most fascinated about how their brains and bodies work. With the importance of digital content in mind, we narrowed the program’s focus to the brain, what alcohol does to it, and how that affects kids, for the program and it’s already established audiences: educators, parents, and kids.
Program content regarding the effects of alcohol on the developing brain has been reviewed by the National Institute on Alcohol Abuse and Alcoholism (NIAAA) and is consistent with currently available science.