Take this video and pretend each ping pong ball is someone viewing your piece. One person passes it on to a few more and soon the entire Internet is abuzz. This video (especially starting about 45 seconds in) would make a great introduction to the math of viral videos: exponential growth.
Chain Reaction – modeling how something goes viral
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Resource Link: https://www.youtube.com/watch?v=1ju4aX6wWJ8